New trend followed in companies:

Since Recession lot of companies have started focusing on Online Marketing because online marketing is the medium through which you are visible to the world and chances of getting more business. The online marketing is done in two methods

1. SEO (Search Engine Optimization)
2. SMM (Social Media Marketing)

In SEO the approach was to come in the top pages of Search Engines and in SMM the approach was to reach millions of people.

Mistakes:

• The website is visible on first page of search engine for a keyword which has very low traffic.
• The keyword which you have selected for your business has too much competition and it may be too hard for you to beat that competition.
• Activities are done in lot of Social Networking sites but not able to get a decent traffic. Either you are hitting a wrong Social Networking site or without knowing how to use Social Networking site you are hitting in dark.
• You have a huge database of emails but the percentage of people who opens your mail or click the link are very less.

Solutions: The first step to make your business successful is Market Research. In other words if you want to complete a project successfully then you have to put more time in the beginning of the project and make a perfect plan. Similarly in Market Research a deep planning for a business should be done. In the business strategy you need answer some hard questions like:

• What is your Market?
• What is your Niche Market?
• What is your Micro Niche Market?
• Does your business have a demand in the market?
• What is a proper keyword for your business?
• Is the keyword you have selected has lot of competition or it has very low traffic?
• Who are your competitors?
• Who are your target audiences?
• Where can you find target audiences?
• What are the needs of your target audiences?
• What is your Unique Selling Point?
• What are the sources of traffic? , Etc.

In the present market with so much of competition and advertisements if you do mass marketing then it will be too tough for you to survive. Put lot of affords in Market Research to get better results. Another thing to keep in mind, SEO is not just following On-Page and Off-Page method. It has lot to do with the Keyword research and the Content. Without keywords & content, SEO can’t be successful.

Check out a tutorial on “Market Research for Online Business” to get the answers for your business strategy. The tutorial includes animated demonstration and step-by-step procedure to find answers for your business. In addition the tutorial consists of a complete process to develop keyword library for your main keywords.

Table of Index:

• Market Research Importance
• Example: MS-Office tutorial
• Ask a simple question to yourself
• Five steps to start a business
• Common mistake
• What is a niche market?
• Example: Niche market
• Types of new businesses
• Case 1: I don’t have any idea for new business
• Demonstration: Case 1
• Case 2: I already have an idea to start new business
• Why select competitive market?
• Demonstration: Case 2
• Terminology for your business
• Examples: Terminology
• What is your Market?
• Market: Step-by-step demonstration
• Selecting niche market
• Demonstration: Selecting niche market
• Summary
• Identify competitors
• Target Audiences
• Example: Target audiences
• Process to find target audiences
• Identifying needs
• Example: Identifying needs
• Expert vs. all rounder
• Why USP is important?
• Example: USP importance
• Tips on how to make USP
• Introduction: Traffic sources
• Is SEO enough for website traffic?
• #1 #2: Traffic sources
• #3 #4: Traffic sources
• #5 #6: Traffic sources
• Introduction: Keyword research
• High vs. Low competition keywords
• Keyword library template
• Know your product
• Tips to know your product

Price: USD 49.00