This survey is to know your opinion on which keywords to be selected for a given scenario:
Assuming the scenario of launching a new business that has high competition and big players are already in the market.
Taking SEO and Social Networking into consideration, what is your opinion?
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Regards,
Hyder
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I would argue that you need to have a mix of keywords. You want to improve your rankings for competitive keywords – but you also want to use less competitive keywords to get found. If you choose to use the same keywords as your competitors you need to try to understand how they are ranking well for those words (if they are). Unfortunately I have found on occasion, competitors that are sneaking around google rules doing things like creating duplicate content by creating dummy sites that are only built for keyword density and are linking back to their site. An SEO consultant we use on occasion said that this is bad and added they submit notifications to Google that such companies are breaking rules…but it could be a long time if ever before google takes any kind of action to penalize them. I think something that is important in keywords is not just using them, but optimizing the use of them: URLs, content, meta data. You might find this article interesting: http://www.oshyn.com/BlogRetrieve.aspx?PostID=86375&A=SearchResult&SearchID=661945&ObjectID=86375&ObjectType=55
If you go for the second option you need to optimize webpages for much more keywords, in order to capture the search volume that a high competition keyword would offer you. However you might have faster and better results + long tail keywords tend to convert better to sale than the generic ones.
I have not clicked either of the radio button…Why I will tell you. To understand the strategy of my competetitors is vital and in that eco system both your options become viable.
It purely depends which business vertical you are promoting and the marketing objective of the clients.
Anyway do keep surveying.
Happy Hunting
Vinay Menon
I also didn’t click anything. The correct answer is both, but stop looking at all of the competitors and just identify the one’s that you think you can take market share from. Go for those keywords, plus the long tail terms that you think will convert well for you.
@Kimberly, @Netclick, @Vinay, @Alex,
Thank you all for the EXCELLENT suggestions.
I am not agree with Vinay Menon , yeah its true you have to choose it yourself for your website but somewhere or the other you need a set up of mind to see whether the keywords (you selected) are in competition or not.
i think a very important factor is always missed out when it comes to this topic: Conversion. IMO it is by all means ok to optimize for low competition keywords AS LONG AS, your visitors will still end up converting. It goes back to basic, what end result do you want to achieve? You definitely should have done your keyword analysis for any of those keywords to even be included in your list. If on a hypothetical setting you’re selling only dog food, but you find “dogs” (hypothetical..) as low competition, then you have to think hard about it if the people looking for dogs will almost always buy dog food. If they won’t, then you can still win in terms of SERPS if you optimize for “dogs”, but still with no fresh $$$ dropping in your pocket. I guess if you have no choice but to fight it out with the best, then you really have to do so if you think of conversion.
Chose less competent, long phrase keywords for initial work of site. Then move to exact keywords with high competition.
I’ll go for the third option
I would have to say 3. A mix of both high and low competitive keywords.
It is but logical to target a main or major keywords with very high competition and use diversified key phrases which then targets low but relative keywords for your industry thus hitting milestones and achieving goals continually.
It is quite normal not to target high competition right away, but if the conversion is really awesome and the effort is manageable and attainable in a specific number of months and or year, then it is definitely worth targeting.