Header Tag:

• Search engines give more weight to the keywords present in header tag.
• You can use header tag from H1 to H6.
• Try to use the title tag keywords again in H1 tag. Don’t just put the title tag as it is in H1 tag.
• Use only one H1 header per page
• If sub-headings are there then use H2, H3 … tags. Again use next level of keywords in this header tags.
• Since search engine reads the text from top left hand side to bottom right hand side, make sure that H1 tag is placed towards top left side of the page.

Formatting Text:

• By formatting the keywords in the content with bold, italic and underline, you can emphasis the keywords which are beneficial for Search Engine Optimization and also the visitors.
• Do not highlight a particular keyword more than once per page.
• Do not overload the page with formatted text. If you do so it will be focused more for search engine and less for the readers. Remember you are making a website for your prospects.
• Use bulleted list to break the content and make it easier to read.

Do not use huge paragraphs as users may find it bore to read.

Download: 33 ways to get your message to your target audiences

Here is the list of 33 ways to get your message to your target audiences. The list includes both online and on-field methods.

Related posts:

1. Title tag – Tips and Tricks